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Tobias Borris
Tomorrow Notes.
Forward-thinking notes on the media, food, and CPG industries through the lens of economics, sustainability, psychology, design, and social policy.
Foreword
I am grateful for having been asked to present my thoughts on various occasions over the years – be it at internal trainings and lectures, virtual conferences or physical roundtables. In numerous articles, I share my points of view on the key challenges facing specific industries and provide thought-provoking impulses and approaches to solutions. In addition, I enjoyed hosting Quantensprung, the podcast of Fahrenheit-212 in Germany.
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Metaverse
Metaverse? Meta-Trap!
As innovators are laying the foundations of the metaverse, businesses around the globe are increasingly keen to capture some of its value. Whether you’re considering tapping into the metaverse or you already have started exploring, now’s the time to make sure you get your approach right. In this article I explain how to avoid the common pitfall of going for the low-hanging fruit, and instead seize the larger strategic value for your business. Read on to learn how to create new sustainable revenue streams in an increasingly virtual world.
Published Article, 2022
Disney
Navigating the New Era
Following Bob Iger’s return as CEO of The Walt Disney Company, I delivered a keynote to a group of industry-leading design professionals, providing insights into the current landscape of the entertainment industry. Leveraging my expertise in strategy and innovation, I explored how integrated media companies can achieve organic growth by developing new products, services, and business models. I emphasized the pressures traditional business models face from emerging technologies, rising competitors, and shifting consumer behaviors. The session concluded with a lively debate, which I facilitated, sparking thought-provoking discussions on how businesses can adapt and evolve.
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Keynote, 2022
Quantensprung
This is the podcast for all creative people, strategists and investors who want to make the world a quantum better with their work. The claim is clear: A sustainable world – without economic compromises. In a series of interviews I introduce lateral thinkers, opinion leaders, and experts who are prepared to question the obvious and are not afraid to face the big questions of the future.
In the first episode I speak with Stefan Wenzel (former VP Digital at eBay Germany, and major German fashion brand Tom Tailor) about one of the most polluting industries: fashion, and discuss whether greed is actually good for the bottom line, and the planet. Other episodes feature high-profile companies such as Microsoft and Philipp Morris International.
Check it out:
Podcast, 2020
Think Bigger
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In times of rapid change, dystopia and populism, Europe’s popular 48forward Festival focused on what needs to be done to create a future we all want to live in. The virtual conference attracted more than 1,000 attendees from all over the world.
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Surrounded by inspiring personalities like New-York-Times-Bestselling-Author Mark Manson, international Futurists Dr. John A. Sweeney, and war and conflict-photographer Johannes Müller, I was invited to share my thoughts on what major corporations need to do to unlock commercial growth in a green future, and how they can start today.
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Keynote, 2020
Branded Content Masterclass
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Jung von Matt is – in terms of awards for both creativity and efficiency – the most successful advertising agency group in Germany. Its Chief of Strategy invited me to present to the firm's strategy unit at its annual Strategy Summit about the changing media landscape, and how it affects advertisers' content marketing strategies.
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Keynote, 2018
Hollywood
A Silver Lining
The health, economic, and emotional impact of COVID is unmatched. Unlike previous global crises, this pandemic has affected every person, country, and industry. The media sector was no exception. The pandemic worsened challenges in an already fragile industry, causing the shutdown of movie theaters, halting live broadcasts, and closing production studios, with a growing dependence on streaming platforms. Yet, this disruption also presented opportunities to diversify and reshape the entertainment value chain—from content creation and production to how it is consumed, both during and beyond COVID. Therefore, I've captured themes that any media firm should keep in mind as they navigate this new world.
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Point of View, 2020
Anker 1
The Next Green Thing
In a world where sustainability alone will soon no longer be a differentiator for CPG companies, but a standard, my presentation provides approaches on how food companies develop a product portfolio that is not only animal-free, transparent and inclusive, but also creates a unique category of its own.
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Point of View, 2020
The Future of X
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Other articles of mine explore the future of retail, how portfolio companies juice purchase price multiples before sale, what firms need to do to reliably capitalize on new growth spaces, and how businesses transition to profitable carbon-negative products and services.
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Point of View, 2019
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